Running a hair salon or a beauty salon well means doing three jobs in one: serving your clients, keeping your POS and your obligations in order, and staying visible to attract new clients. Since 2016, this blog has gathered our advice on all three fronts. Here is the guide to find your way around, updated regularly.
Your obligations: POS, invoices, tax reporting
This is the foundation: better to sort it out once and for all.
- NF525, e-invoicing, e-reporting: 3 obligations not to confuse anymore
- E-invoicing 2026-2027: what really changes for your salon
- Supplier invoices: the obligation to handle before September 1, 2026
- E-reporting: how your sales are sent to the DGFiP (the French tax authorities)
Filling the calendar and reducing missed appointments
A no-show is an hour you pay for while doing nothing. Two levers: online booking and reminders.
- 24/7 online booking: why your clients want to book at 10 p.m.
- No-shows: what missed appointments cost, and how to avoid them
- Paper calendar or online calendar: a head-to-head, item by item
- Handling clients who forget their appointments
Building loyalty and increasing the average ticket
A new client is expensive to win; a regular keeps the salon going.
- Loyalty, packages, gift cards: turning one visit into a habit
- Building loyalty among your hair salon clients
Being visible where your clients look for you
Most searches for beauty services go through Google.
- Local SEO: the three pillars to get found as a neighborhood salon
- Instagram isn’t enough: why a real website makes the difference
Where to start?
If you’re starting from scratch: open online booking (it’s free and it fills the calendar), turn on text message reminders as soon as no-shows cost you more than the subscription, then bring your POS into compliance. The rest (loyalty, website, visibility) comes next, one article at a time.