“I already have an Instagram account, isn’t that enough?” It’s one of the things we hear most often from beauty salon owners. Instagram is a fantastic tool for brand awareness, but when it comes to being found by new clients, it doesn’t replace a website. Here’s why.
Instagram is for scrolling. Google is for searching.
People don’t go on Instagram to find a hair salon in their town: they go there to scroll through content. Your future clients type “hair salon + town” into Google. If you’re not there, you’re invisible at the exact moment someone is looking for a service like yours.
Instagram is fleeting, a website is set in stone
A post disappears from the feed within days. A website stays, like a physical location. And keeping up Instagram has a hidden cost: photos, editing, regular posts, asking clients to take part… Few professionals have time to be a community manager on top of their actual job.
What about paid advertising?
Advertising is renting: as soon as you cut the budget, the traffic stops. A website that ranks well is an asset that works for you around the clock, without having to feed the money machine every month. It’s the foundation of local SEO, along with a well-kept Google Business Profile.
A website for your salon: AI-assisted creation
Until now, building a website meant starting from a blank page. RDV360 is developing an AI-assisted website builder that starts from what you already have online: it automatically pulls in your photos, descriptions, reviews and hours from your Google profile and social media, and suggests several website styles, with your RDV360 booking widget built in. You then fine-tune it in plain language, as if you were talking to a webmaster.
In full transparency: this website offer is currently in beta. We’re rolling it out with our first users to refine it. The advantage of getting in early: you get a head start on your local competitors, at a lower cost, while helping shape the product.
Looking for all-in-one software for your hair salon, beauty salon or spa? RDV360 brings together a calendar, online booking, certified POS, a client file and loyalty in a single tool. Discover RDV360 and try it for free.