Finding a new client always costs more than bringing one back. Yet many hair salons and beauty salons let their clients slip away for lack of tools to keep them. With the holidays approaching, it’s the right time to build client loyalty with three simple levers: loyalty, packages and gift cards.
Building client loyalty: the loyalty card
A digital loyalty card, built into your client file, spares you the cardboard cards lost at the bottom of handbags. You track points, trigger rewards, and give your clients a concrete reason to come back to you rather than to the salon next door.
Packages: securing revenue in advance
Selling a treatment course or a package (for example a series of treatments) means collecting payment for several services at once and building a long-term relationship. The client commits, comes back, and you even out your activity over the weeks ahead.
Gift cards: the year-end reflex
At Christmas as on Valentine’s Day, a gift card is an easy present to give, and an excellent way to win new clients: the person who receives it discovers your salon, often for the first time. Offer them in store and online so you don’t miss a single last-minute sale.
Loyalty and client file: the winning pair
All three levers rest on the same foundation: knowing your clients well. With RDV360, loyalty, packages and gift cards are linked to your client file and your POS, so you manage everything in one place. And for your clients to really come back, they still need to remember their appointments: that’s what automatic reminders are all about.
Looking for all-in-one software for your hair salon, beauty salon or spa? RDV360 brings together calendar, online booking, certified POS, client file and loyalty in a single tool. Discover RDV360 and try it for free.