A no-show, meaning a missed appointment, is a lost slot that can’t be made up. And when it keeps happening, the bill climbs quickly. Good news: the vast majority of these lapses can be avoided. Let’s do the math, then look at the solution.
How much do no-shows cost a salon?
In the beauty industry, you often see 15 to 20% of appointments missed in hair salons, and 10 to 15% in beauty salons or spas, when no reminder is sent (source: Rework study on beauty centers). Of course, this varies with your area, the season and the type of service, but the order of magnitude speaks for itself.
The math is simple: lost revenue = number of missed appointments × average ticket. For example, 4 missed appointments a month with a €30 average ticket already means €120 vanishing every month, or nearly €1,500 over the year.
The solution: automatic text message reminders
A simple text message reminder before the appointment changes everything. It’s estimated that 85% of appointments that would have been missed are ultimately kept thanks to the text message reminder (source: Planity study). In our example, you recover most of that €120, more than enough to pay for the tool that sends them.
Beyond the lost slot: the effect on loyalty
A no-show isn’t just today’s appointment. Often, the embarrassed client no longer dares to come back so she won’t have to explain herself. You don’t lose €30, you lose a potentially regular client. Automatic reminders also help you keep your clients over time.
It has become the norm
Today, your clients are used to getting reminders from their doctor, their mechanic, their dentist. Without a text message or an email, even well-meaning clients forget. With RDV360, these reminders go out automatically, and you yourself are notified of every new booking so you don’t miss a thing.
Looking for all-in-one software for your hair salon, beauty salon or spa? RDV360 brings together calendar, online booking, certified POS, client file and loyalty in a single tool. Discover RDV360 and try it for free.