Fresha draws people in with its entry price: €14.95 per month for an independent professional. But the real cost is decided elsewhere: in the texts and the add-ons billed on top. Here is the math, followed by the French alternatives.
Transparency: this article is published by RDV360, which makes competing software. Every figure is dated (July 2026) and can be checked against the sources listed at the end of the article, starting with Fresha’s official pricing page.
How does Fresha’s pricing model work?
Here is what Fresha’s official pricing page says (source at the end of the article):
- Subscription: €14.95/month for an independent professional, +€9.95/month per additional team member (custom pricing beyond 20).
- Payments: optional processing through Fresha, charged per transaction: 1.29% + €0.15 online, 0.59% + €0.15 in person, with a €119 terminal.
- SMS: 20 free per month, then €0.10 per text.
- Paid add-ons: loyalty at €59.95/month, Google reviews at €12.95/month, advanced data at €9.95/month per team member who takes bookings (basic reports are included), AI receptionist at €94.95/month.
- Support: email and chat for an independent professional; phone support comes with the Team plan, or as an option at €14.95/month.
Historically, Fresha also charged a “New Client Fee” (~20% on new clients coming from its marketplace), which has since been dropped. But this instability in the pricing model remains the most documented complaint in professionals’ feedback. Add a company and support team based in London, and the “low-cost” option deserves a careful look.
Before talking prices: the essentials are free at RDV360
What Fresha charges €14.95/month for (plus €9.95 per team member), RDV360’s Free plan mostly covers for €0: calendar, 24/7 online booking, client file, a page on the rdv360.com directory and a “Book” button on your Google Business Profile (Reserve with Google). No credit card, no per-staff fees. The comparison below therefore only covers advanced needs: SMS reminders and a certified POS.
How much does Fresha really cost? SMS and add-ons
The SMS reminder is the go-to weapon against no-shows: about 15% of appointments are missed without a reminder. And as soon as a salon wants common features (reviews, statistics), several of them are paid add-ons at Fresha. Let’s take a single-location salon that sends 300 reminders a month:
Result: for a single-location salon with SMS and reviews, Fresha comes to ~€55.90/month, versus €29.90 excl. VAT all-inclusive with RDV360 Pro.
| Item | Fresha | RDV360 Pro |
|---|---|---|
| Subscription | €14.95 | €29.90 excl. VAT |
| 300 SMS reminders | 20 included + 280 × €0.10 = €28 | included |
| Google reviews | add-on at €12.95 | included |
| Phone support | option at €14.95 (otherwise email and chat) | human support included |
| Monthly total | ~€55.90 (without phone support) | €29.90 excl. VAT |
The “€14.95” becomes ~€56 per month for a single-location salon. And that still leaves out loyalty, billed at €59.95/month as an add-on at Fresha: at RDV360, it is included in Pro+ at €39.90 excl. VAT/month, along with the NF525-certified POS (NF525 is the French certification for POS software), inventory management and gift cards. As for payments, Fresha’s processing is optional (0.59-1.29% + €0.15 per transaction if you use it); RDV360 takes nothing from your payments.
French alternatives in 2026
RDV360 (that’s us): French all-in-one software (Rennes): calendar and online booking, client file, NF525-certified POS, the certification required in France, a point always worth checking with an international platform.
Free plan, then €29.90 to €59.90 excl. VAT/month, public pricing, no commitment, no RDV360 fees on your payments: you keep your card terminal and your bank. Human support in Rennes, 4.8/5 on Trustpilot.
Planity: the visibility of its consumer directory, pricing on request (observed: €74-114 excl. VAT/month). Our detailed analysis.
Wavy: Treatwell announced the service would shut down on September 1, 2026, with migration to Salonized: what you need to know and check.
In summary
Fresha may be enough for an independent professional who sends very few texts and needs no add-ons. As soon as SMS reminders, reviews or loyalty matter (which is the case for most hair and beauty salons), the real bill reaches two or three times that of an all-inclusive French plan. Do your own math: RDV360’s pricing is public, and creating an account is free.
Also worth reading: What is the best alternative to Planity? · Kiute is becoming Booksy: what should you do?
Prices observed in July 2026 on the official pages cited; subject to change. Spotted an error? Report it through our contact form.
Frequently asked questions
How much does Fresha cost per month?
The subscription is listed at €14.95 per month for an independent professional, plus €9.95 per team member. With 300 SMS reminders (~€28) and the Google reviews add-on (€12.95), the total comes to ~€55.90 per month; the loyalty add-on adds €59.95 per month.
Do payments have to go through Fresha?
No, payment processing is optional according to the official pricing page. If you use it, fees are 1.29% + €0.15 per online transaction and 0.59% + €0.15 in person, with a €119 terminal.
What is a French alternative to Fresha?
RDV360: a public price list from €0 to €59.90 excl. VAT per month, 300 texts included from the Pro plan (€29.90 excl. VAT), reviews and statistics included, an NF525-certified POS, and no RDV360 fees on your payments.