“Should my salon be on social media?” “Will going digital really help me?” “Will I find new clients there?” If you’ve ever asked yourself these questions without actually taking the plunge, the answer is clear: yes, your salon deserves its own page on social media!
Why should you promote your salon on social media?
Of course, it’s natural to ask yourself the question. Being on social media takes an investment of time or money, sometimes both. A business page needs to be kept active, fed with content and maintained. So you have two options:
- You can choose to hand this job over to a team member or a qualified professional
- You can take care of it yourself.
In the second case, get ready for a wild adventure in which you’ll wear several hats: photographer, editor-in-chief and even salesperson. One thing is for sure: it’s worth it. Here’s why.
Boost your visibility
Being on social media means gaining visibility. In 2019, 6 in 10 French people used it almost every day.
You often hear that a brand that isn’t on social media doesn’t exist in consumers’ eyes. And for good reason: many people now look things up on these platforms before buying a product or a service. In particular, they want reassurance before they buy, through testimonials, photos, information about the services offered, and so on. And that’s just as true when you’re looking to change your hairstyle or unwind with a good massage.
If you have no online presence, especially on social media, you lose the chance to show consumers that you can meet their needs. Better yet: that you’re the ideal salon. And that’s when your competitors are likely to benefit.
Increase your revenue
Logically, if you gain visibility, you’ll see more loyal clients and/or more clients overall.
That’s right: promoting your salon on social media isn’t just about catching the attention of new clients, it’s also, and above all, about keeping in touch with those who already know you. You can make them want to treat themselves to a service at your salon, buy a new product or give one of your services as a gift.
For even better results, you can use online booking software for hair and beauty salons. It lets you add a booking button right on your Instagram or Facebook profiles. Bookings become quicker to make, and so there are more of them. That has a direct impact on your revenue, which helps you get a return on the time and money you’ve invested.
Showcase your expertise
As beauty and wellness professionals, you offer services whose results can be seen and felt. You have real expertise that makes clients look good and feel good. And it deserves to be showcased.
For some, it’s also, and above all, about highlighting what makes the salon special. Do you specialize in Brazilian blowouts? Say so! Have you mastered a particular type of massage? Let people know.
Every consumer has different expectations. While some have very simple requests, others want a very specific, sometimes rare, treatment. So it’s your move.
A guide to making the most of social media for your hair or beauty salon
To start slowly but surely, RDV360 shares a few tips that have proven themselves in the beauty and wellness industry.
Play up the before / after
You deliver visible results. More than that, most of you promise a real aesthetic transformation. So help your future clients picture themselves in your salon by posting your best work in a before / after format.
For that you’ll need:
- A willing client
- A smartphone
And that’s it! Your clients will appreciate the transformation you’ve worked, and will want to be next on the list. Guaranteed success!
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A post shared by Confidences le salon (@confidences_le_salon) on May 22, 2019 at 3:27 PDT
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A post shared by L’ Atelier du Sourcil (@atelierdusourcil) on May 22, 2019 at 10:30 PDT
Talk about your team
The human connection is also one of your strengths. Whatever treatments you offer, you often end up chatting with your clients during a service. Some confide in you, others share the latest gossip. But they all have one thing in common: they like you and trust you.
So make the most of social media to put your team members in the spotlight. If clients come to your salon, it’s also for you. Here are a few ideas to try:
- Post a team photo
- Introduce your professionals and their specialties through portraits
- Feature a team member through a client testimonial
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A post shared by L’instant Unique (@linstantunique51) on Nov 12, 2018 at 11:48 PST
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A post shared by Franck Provost Paris (@franckprovostparis) on Dec 13, 2018 at 9:00 PST
Showcase your products
If you want to let people know you use a particular cosmetics brand in your salon, use social media to do it.
First, it will encourage product sales in the salon, and it will also attract new clients. Some clients choose their salon based on the products it uses. So it’s a great selling point to highlight.
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A post shared by nuans / Salon Coiffure (@nuans_salon) on May 22, 2019 at 5:25 PDT
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A post shared by Le bar à ongles…by V (@lebaraongles_by_v_officiel) on Jul 31, 2018 at 7:47 PDT
Promote your current offers and deals
Finally, on top of a good SMS or email campaign, your social media profiles let you share your latest offers with your clients.
You can promote all kinds of offers:
- Offers tied to events (Mother’s Day, Valentine’s Day, New Year’s, etc.)
- Special promotions on a product or treatment line
- A loyalty program or a referral program
- A giveaway with a nice prize to be won
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A post shared by Bronzage Monaco Beauté (@monacobeaute) on Nov 23, 2018 at 5:30 PST
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A post shared by Confidences le salon (@confidences_le_salon) on May 16, 2019 at 12:01 PDT
And there you go: you now have everything you need to start your social media adventure. To free up time for this new project, consider getting online salon management software. It’s a real plus for staying organized.
Finally, for a good dose of inspiration, be sure to follow RDV360 on Instagram. We share the latest trends in your industry, tips on choosing professionals and salons, and much more.