If you saw a nice spike in business in December during the holiday season, you are probably facing, like most beauty and wellness professionals, a drop in traffic at your salon for this first month of 2019. But you know the saying: it’s the calm before the storm! In a good way, of course! Rest assured: February is finally here, and Valentine’s Day, the famous lovers’ holiday, comes with it!
Valentine’s Day is the first event on the calendar you should ride! On this occasion, people in couples want to pamper themselves for their significant other! And you are best placed to take care of them, and indirectly help make their romantic evening a success!
Let’s go: here is a quick overview of the different promotions you can set up in your salon to boost business around February 14!
A romantic storefront
As you all know, your storefront window is the first thing clients see when they walk past your salon. That’s why it deserves extra care, to make people want to step through the door. Create a window display true to your salon’s image and your team’s values.
For Valentine’s Day, go all in on romance! Decorate your salon in the colors of love: passionate red and powder pink should take center stage over the coming days! We’ve even put together a Pinterest board to give you plenty of inspiration!
You can also create a cozy atmosphere with a few candles, beautiful romantic quotes added temporarily to your walls, or a soft romantic playlist to lull your clients during their services.
Encourage couples to treat themselves
What’s the best way to remove barriers to buying? Play with prices, of course!
On February 14, women aren’t the only ones who want to look after themselves! Men care just as much about their appearance. So think about putting together an exceptional offer so couples come to your salon together. For example, offer one of the two haircuts for free, ideally the cheaper one!
Along the same lines, you know how it goes: never without her best friend! Getting glammed up together is always more fun, isn’t it, ladies? Try playing on that by offering an instant discount if your clients bring a friend. It’s an excellent way to grow your clientele and increase the average ticket at the same time!
Finally, you can bet on originality by offering discounts with a twist:
• A free manicure for any client who arrives wearing something red or pink
• A discount for clients who come with a beautiful rose
Simple, but effective. You’ll easily remove barriers to buying and encourage word of mouth with a fun, low-cost promotion!
And to get the word out about offers like these, nothing beats a great SMS campaign! As it happens, this feature is one of the many tools RDV360 offers!
Play on the idea of a limited edition!
Why does the word “limited” always spark so much enthusiasm for a service or treatment? Simply because the idea of something fleeting often drives irrational buying. Driven by the fear of missing out, consumers spend much less time thinking before they buy.
And since Valentine’s Day is a once-a-year, one-day event, you have everything to gain by playing on this idea of a limited-edition product or service. For example, you can offer Valentine’s Day special hairstyles and showcase them in your window or in a small booklet printed for the occasion.
If you work in a beauty salon, you can offer a new nail polish color for a limited time. Do you run a wellness center? Then showcase a limited-edition range of massage oils!
As you can see, the possibilities are endless. Each of these promotions can be adapted to the specifics of your trade or your salon. And good news: on top of requiring little investment on your part, they can help you significantly increase your revenue in February.
And if you want to give yourself every chance of success, count on RDV360 Beauty! Our management solution for hair and beauty salons will help you increase the number of bookings while keeping missed appointments to a minimum! Everything you need for a great February 14!
Now it’s your turn!