“My worst nightmare? Getting a call in the middle of a color. Having to drop my tools and rip off my gloves to run to the phone, which, more often than not, stops ringing just as I get there!” Many of you have been through this. Taking appointments by phone has the advantage of letting you talk directly with your clients. But it eats into your working time and sometimes holds you back more than anything else. Especially when you work alone. And that is exactly where online booking makes all the difference.
Why should you bet on online booking?
French consumers love online booking
To start with, it’s worth knowing that more than 3 out of 4 French people have already used online booking services (source in French). They are big fans of a system that gives them transparency on your availability and prices while making booking easier.
Modernize your business
Online booking has become a must for any beauty salon looking to grow. But it is also a way for your business to keep up with the times.
At a time when every business is going digital, you have every reason to embrace online booking. It will help you stay attractive in your clients’ eyes and keep up with the way they shop now.
Online booking will get more out of your social media or your website. Your clients will be able to book with you through different platforms. A practical solution for you as much as for them.
The three main benefits of online booking
Real time savings for you and your team
The first reason to bet on online booking is the time it saves. According to one study, it saves you an average of 30 minutes a day, or nearly 12 hours every month. Not bad at all!
You can use that precious time for plenty of other tasks: for example, welcoming more clients, managing your inventory better, or promoting your business… The choice is yours.
A practical, more flexible solution for your salon
The second benefit of this solution is the convenience and flexibility it gives you. First of all, it is quick to set up and very simple to use. And it lets you receive bookings 24/7.
You also dramatically reduce forgotten and missed appointments thanks to booking confirmations and the reminders sent the day before the service.
The bonus? Everything is automated. From recording the booking to the appointment reminder, including adding the client to your calendar, there is nothing for you to manage.
A tool that helps grow your revenue
Last but not least: online booking helps you grow your clientele. You will win over new clients and make it easier for them to book.
It’s a domino effect: with this solution, you free up time that you can use to improve your salon. You will attract more clients, and you will have time to take care of them, since you save 30 minutes a day. It all comes full circle.
Finally, online booking lets you collect data about your clients and build up your client file. You can then put it to good use to increase your revenue.
But how?
First, you will get to know your clients better, and therefore know which add-on services and products to suggest to increase their average ticket. Was her hair particularly dry at her last visit? Consider suggesting a better-suited shampoo and the repairing treatment that goes with it.
Then, you will be able to build client loyalty by sharing your offers and deals by text or email. That’s why collecting their details through online booking is so valuable.
RDV360, the only software that saves you much more than time
Online booking is now an essential tool for beauty and wellness professionals. That is why the RDV360 solution was developed. It offers a free online booking service, and much more. To help professionals save time and gain visibility, the software offers many other features: a free, certified POS, an online directory, inventory management, appointment reminders, a client file, review management, a custom website… RDV360 does everything it can to support its partners as well as possible.
