Improve your visibility on the web
Today, the internet is an essential step when looking for information about a professional or a salon. And 92% of searches go through Google’s search engine. In this article, we list a few tips to get your website to appear at the top of the list.
1. Your clients’ visits
It is important that your clients know you have a website to communicate with them. Let them know, for example at the end of a service, that you now have a website where they can follow your business and book an appointment online. RDV360’s POS solution lets you set up an automatic email to your clients whenever a service is paid for, so they learn your website’s address.
2. Keywords
Your main keywords (beauty, wellness, spa salon, etc.) need to be consistent with your business.
This is where RDV360’s custom website builder for beauty professionals comes in. Our tool makes it easy to build a complete website that lets clients book appointments online directly on your page. Make the most of it: a .fr or .com domain name and website hosting are included free of charge!
What’s more, the website is “responsive”, meaning it can be viewed on any device (computer, tablet or phone), and the structure has already been designed for you. All you have to do is enter the keywords you want to rank for, and you’re good to go!
Our website builder is simple and intuitive: come try it here!
3. RDV360 and your website
By choosing our website builder, you can be sure of getting your first visits quickly. Your business will be listed in our directory of beauty professionals, and a link from your dedicated page will point to your website. It is also worth adding links to your Facebook and Google My Business pages.
Tip: the more links point to your pages, the higher your Google rating and your position in search results.
4. External links
“Link building” means getting other websites to link to yours. These are often partners, the press or blogs that cite one of your pages as a source of information or as part of an advertisement.
Don’t hesitate to ask partners and colleagues who have a website to add a link to yours. It is always a good sign when your website is cited as a source of relevant information, and once again it improves your Google rating.
Come try our intuitive website builder
It is easy to get started with and very effective for quickly creating a website that presents the professional and their trade. One evening is all our clients need to create a showcase website describing their services and letting clients book appointments online without leaving the page. Those appointments go straight into your RDV360 calendar: it couldn’t be simpler.
Our team is always available to answer all your questions.